- Mission
- Financial service delivering changes - happier life & better world
- Vision
- Driven by world-class talents and bold innovation, to become your trusted financial partner for a lifetime
- Core Values
- Customer-centricity : Benefits to our customers and prioritized in our decision making
- Expertise : We relentlessly strive to develop industry-leading competencies
- Innovation : We foster creative thinking and drive first mover initiatives to reshape the future of the financial services industry
- Trust & Integrity : As a financial services provider we adhere to the highest standards of ethical conduct, always acting in good faith and with integrity
- Shared growth : By growing together with our customers we aim to contribute to the advancement of society