KB Securities Guideline for Conduct prescribes categorized and detailed rules of conduct in order to help all directors and employees practice the fundamental principles presented in the Code of Conduct and make the right decisions and conduct themselves in ethical ways. The Guideline aims to facilitate continued growth of the Company by heightening company-wide ethical consciousness and awareness on transparent management and secure trust and confidence from shareholders and clients by practicing ethically accountable corporate management.
All KB Securities directors and employees have the obligation to observe KB Securities Code of Conduct and Guideline for Conduct in performing their job.
Guideline for Conduct related to Clients
① Directors and employees shall make continued efforts to create profits for clients by giving them the priority in all decision-making and action. They must always seek value that offers real benefit and satisfaction to clients in legitimate and reasonable ways.
② Directors and employees shall take utmost care in storing and managing client information to prevent internal or external leaks and abuses. They are prohibited from soliciting wrongful conduct in financial transactions or acting on behalf of clients in performing such conduct that carries the risk of losses to client assets under the rationale of providing benefit to the client.
③ Directors and employees are prohibited from accepting any gift, entertainment, or financial reward from clients in relation to securities trading. They shall not demand such rewards from clients.
Guideline for Conduct related to Shareholders
① In the interests of shareholders, who made investments out of their confidence in the Company, the management shall strive to continuously generate profits and guarantee appropriate returns to shareholders based on economical and reasonable investments and efficient business management.
Guideline for Conduct related to Sales
▷ ‘General Principles of Sales’ Employees shall fulfill the following obligations
Conduct business in an honest and impartial manner
Be watchful as good custodians
Secure enough human and material resources and provide proper business procedure
Recommend investment options appropriate for each client and seek information about clients ("Know Your Customer")
Provide key information to clients who trade securities
Prevent any conflict of interest with clients and in the event of a conflict, give prior notice and resolve them in a fair manner
Abide by all supervisory laws and regulations
① Directors and employees shall make efforts to learn basic financial knowledge so as to acquire the character and credential befitting their status as financial professionals, and maintain integrity as financial professionals based on honesty and trust.
② Directors and employees' sales activities shall not violate any relevant laws or internal regulations. Even if relevant laws and regulations do not stipulate detailed restrictions, their sales activities shall be conducted within the moral and ethical scope.
③ Except in cases so prescribed by relevant regulations as to attain sales objectives, directors and employees shall not offer, directly or indirectly, any benefits, property gains, or money to asset managers in the form of bearing expenses for services rendered, gifts, entertainments, or arranging trips or seminars.
Guideline for Conduct related to Personal Activities
① Directors and employees shall carry themselves in accordance with Company regulations and their own conscience, and avoid personal transactions that may create a conflict with the interests of the Company.
② Directors and employees will not be exempt from accountability for even a private action if it jeopardizes the Company'strustworthiness or impairs organizational harmony.
③ Directors and employees shall not engage in any political activities in the office during work hours, or use the Company's organization, personnel, or property for political purposes.
Guideline for Conduct related to Fair Business
① Directors and employees shall be prohibited from manipulating share prices (so called "operation" or "price rigging") themselves or in collusion with general investors, or from receiving transaction orders with knowledge of such manipulations.
② Directors and employees shall not provide improper assistance or engage in unsavory activities with regard to acquisition or sales transaction of securities issued by the largest shareholder, affiliates, or related parties, or transactions involving real estate or goods.
③ Transactions with suppliers related to the purchasing of machinery, facility, computer equipment, or other items for corporate use, or facility constructions, shall be carried out in a transparent and fair procedure so as to build mutual trust and cooperative relationships.
Guideline for Conduct related to Fair Competition
① In accordance with the principle of free competition, directors and employees shall compete openly, fairly, and in good faith with genuine capability, and shall not improperly take advantage of competitors' weaknesses.
Guideline for Conduct related to Research & Analysis
① Researchers and analysts shall do away with undue interference or pressure from companies under coverage, in-house departments dealing with corporate financing or institutional sales, or particular directors or employees while performing their duties.
② Researchers and analysts shall thoroughly verify their information for accuracy and their data for reliability in order to attain objectivity for their report.
③ Researchers and analysts shall not engage in improper activities to promote personal interests by taking advantage of their positions.
Guideline for Conduct related to Asset Managers
① Asset managers shall not take advantage of information pertaining to asset management to serve their personal interests, or allow institutional sales or individual stakeholders to utilize information on securities transactions.
Guideline for Conduct related to Workplace
① All directors and employees shall carry themselves with pride and honor as members of KB Securities and use moderation in their daily life. They shall do their utmost in their work for the company and cultivate themselves constantly to a spire to a model talent for the company.
② All directors and employees shall not engage in activities that may undermine the Company's reputation or individual's integrity.
③ All directors and employees shall enhance work efficiency through proactive cooperation and smooth exchange of opinions among colleagues and departments.